For the second year in a row, sustainability sponsors at PeopleForBikes’ Bicycle Leadership Conference will support local biking efforts in the city of Tucson. This year, BOSCH, Ortlieb, the Outdoor Industry Association, and Zwift are providing funding to a successful bike program led by FUGA — Familias Unidades Ganar Accesibilidad (aka Families United Gaining Access). FUGA has partnered with local operator TUGO Bike Share since 2018 on programming that centers the bicycle as a tool to connect and lift the voices of historically underserved communities across Tucson.

FUGA organizes around, advocates for, and mobilizes on issues that are important to the south and west sides of Tucson including housing, transportation, education, access to libraries and public services, and community connection. The monthly “Bicicleteada del Sur” and “Bici + Burro” rides help draw attention to the accessibility and infrastructure issues these communities face while celebrating the joys and utilitarian aspects of bicycling.

“FUGA has been able to engage multigenerational families on accessible free bike rides in their barrios, while using and highlighting bike infrastructure but also drawing direct attention to the historical inequities in connectivity.” says Vanessa Gallego, chief operating officer at Recyco, Inc. and project manager at FUGA.

Sponsorship dollars from the 2025 BLC will support FUGA’s two standard volunteer-led monthly rides with ride leaders and trained safeties who protect riders on the road. FUGA’s goal is to build community in a welcoming, safe space. They do this by incorporating a safety vehicle to act as a buffer between traffic and riders and provide aid if needed. They also distribute free bike lights, high visibility vests, water, snacks, and food. The rides have historically taken place with FUGA providing what they can without much financial support. The funding from our 2025 BLC sustainability sponsors will help make sustained investments in these monthly rides possible, including patch kits, helmets, and cooling measures for the upcoming rides during the hottest times of the year.


Born and raised in Tucson, Gallego knows the heat very well. “It is the last mile that can mean life or death in our desert city. As our community works towards a resilient Tucson, we know that means accessible mobility.”

Advancing Resilience and Access to Biking in Tucson

As someone new to the shared micromobility (SMM) space, spending this past year as BBSP’s writer was both encouraging and inspiring. I discovered an industry that is far more vibrant and intersectional than I realized going into this position. What began as an exploration of bike share systems unfolded into understanding how SMM brings people from all walks of life together to build better, more equitable communities.


One of the most surprising aspects of SMM is its broad appeal across different professions. It’s not just urban planners who are shaping this space — there are public health professionals, tech innovators, activists, entrepreneurs, mechanics, and nonprofit leaders all contributing in their own unique ways. 

Additionally, I learned how SMM systems are intertwined with infrastructure development. A well-designed SMM network relies on bike lanes, docking stations, and safe streets — all of which require thoughtful urban planning, investment, and intentional community engagement. These improvements create safer and more livable cities for everyone. 

Looking ahead, I’m eager to continue telling the evolving stories of SMM. Solar-powered charging stations, adaptive fleets, and cargo bike options are becoming more and more relevant. I’m particularly excited to see the impact of the free Pacers Bikeshare program in Marion County in Greater Indianapolis after its first full year. Similarly, regional systems like those emerging in the Sonoma and Marin County region, Western New York, and Greater Boston have the potential to reshape their transit ecosystems in meaningful ways.


Transportation Justice Fellowship: Our newest cohort is well underway with fellows engaged in skills-building sessions and one-on-one coaching. Fellows are supported by both BBSP staff and Robin Wright-Pierce and Nelson Pierce, Jr. from Transforming Change. Stay tuned for upcoming BBSP stories as we feature fellows each month leading up to the NACTO Designing Cities Conference where they will have a role in facilitating BBSP’s annual Shared Micromobility Roundtable.

Living Labs: The LA Living Lab Coalition, POGOH Bike Share, Tugo Bike Share, and Indego Bike Share are entering their first full year as Living Lab cities. With monthly cohort calls, the Living Labs serve as a space for cities across the country to connect and learn from each other. Each group is addressing barriers to accessing and using SMM in low-income communities and communities of color in their cities. As they test strategies for increasing participation, we look forward to learning from their work and reporting on their lessons learned.

Mini-Grants: Encouraged by the success of the 2024 awardees, we are thrilled to open our next round of mini-grants next month. Nonprofit community-based organizations, cities, and SMM operators are all encouraged to submit a proposal for grants ranging from $2,500-$10,000. Applications will open in mid-February — stay tuned!

As we kick off 2025, we have the opportunity to reflect on how far SMM has come and imagine what’s next, both for the industry and for BBSP. The potential for SMM to serve and engage diverse communities, connect with other public transit options, and lower transportation-related emissions is enormous. I look forward to telling these stories in the year ahead.

The Better Bike Share Partnership is funded by The JPB Foundation as a collaboration between the City of Philadelphia, the National Association of City Transportation Officials (NACTO), and the PeopleForBikes Foundation to build equitable and replicable bike share systems. Follow us on LinkedIn, Facebook, Twitter, and Instagram, or sign up for our weekly newsletter. Have a question or a story idea? Email odochi@peopleforbikes.org

Reflections on Shared Micromobility and the Road Ahead

Last month, the National Association of City Transportation Officials (NACTO) released its 2023 Shared Micromobility Report, breaking down station-based bike share and dockless e-scooter and e-bike ridership in North America in 2023 while offering recommendations on how cities can plan for the long-term viability of their systems.


Surpassing the previous record set in 2019, more people took shared micromobility trips in 2023 than in any other year.


At 157 million, total shared micromobility (SMM) trips increased by 20% over 2022, far surpassing the 2019 peak of 147 million trips. In Canada, SMM trips increased by an impressive 40% with 24 million trips in 2023. In the U.S., 133 million trips were taken last year — up 16% from 2022.

Station-based bike usage continues to increase, driven by the growing popularity of e-bikes.

The U.S. saw a total of 61 million station-based bike share trips in 2023, up from 53 million in 2022. Station-based trips taken by electric bicycle (e-bike) increased from 20 million trips in 2022 to 28 million trips in 2023, a substantial 40% growth. E-bike trips represented 46% of all station-based bike share trips. 

Canada saw a total of 20 million trips on station-based bikes in 2023, compared to 15 million in 2022. Differing from the U.S., this growth was largely due to station-based traditional (non-electric) bike rides. Canadians took 15 million trips on traditional bikes in 2023, increasing by nearly 40% from 2022.

Prices are rising, making shared micromobility more expensive compared to other public transit options, highlighting the need for accessible pricing models for every rider.

Shared micromobility riders often bear the brunt of paying sales tax on their trip, unlike other forms of public transportation. While income-based discounts offer substantial savings to those living below the federal poverty level, with the cost of living increasing for all, shared micromobility is moving further and further out of reach for working and middle class families.

Thankfully, the popularity of more-affordable annual or monthly pass options has significantly increased in recent years. Since 2019, annual pass sales have increased by 20% or more in places like Boston, Chicago, New York City, and Toronto. 


Infrastructure that supports safe bike and scooter share riding leads to increased ridership. 

It’s proven through research and practice that the build-out of connected and safe bike infrastructure motivates people to ride more. Cities that invest in safe bike infrastructure see the greatest increase in shared micromobility ridership year after year. 


A study conducted in Hamilton, Ontario, showed that increases in bicycling were greatest on concrete-barrier-protected bike lanes and other protected infrastructure on arterial streets well connected to other protected biking routes.

Public funding is vital for keeping shared micromobility programs sustainable.

The existence of shared micromobility programs continues to be threatened by financial instability. Public funding, foundation support, and longer-term sponsorships are necessary for sustainable systems. 

In the last few years, systems across the country (including Nice Ride in Minneapolis, Houston BCycle, RedBike in Cincinnati, and This Machine in Tulsa) have shut down because of a lack of sustainable funding. With these closures, it’s becoming abundantly clear that shared micromobility systems require dedicated public investment to provide stable, reliable service. 


When bike share systems first launched, few places considered it to be a form of public transportation. Cities often relied on outside operators to fund these mobility options. Now, 15 years after the first bike share system opened in North America, shared micromobility is no longer an experiment — it's a proven and vital piece of many cities' transportation systems. Unfortunately, funding is still unstable in many places. 

Shared micromobility is an essential transportation service. The Better Bike Share Partnership is taking this opportunity to highlight success stories and advocate for more support of bike and scooter share systems through increased public investment, the construction of safe and connected infrastructure, the creation of sustainable partnerships with system sponsors, and setting clear plans for long-term growth.


Last year, David Zipper highlighted the issue of expecting bike share to operate without subsidy in an article published in Fast Company. The North American Bike and Scooter Share Association has hosted webinars and industry conversations (which can be found here, here, and here) on the role local, state, and federal governments should play in funding shared micromobility. Now, we have NACTO’s 2023 report reinforcing these conversations by calling out that “it is more important than ever to secure sustainable funding models for shared micromobility programs.”


As ridership and popularity of shared micromobility only continues to grow, we must capitalize opportunities to stabilize bike and scooter share systems through sustained public investment and work with cities to safeguard the future of their shared micromobility systems. 


You can access NACTO’s full 2023 report here.


The Better Bike Share Partnership is funded by The JPB Foundation as a collaboration between the City of Philadelphia, the National Association of City Transportation Officials (NACTO), and  PeopleForBikes to build equitable and replicable bike share systems. Follow us on Facebook, Twitter, and Instagram, or sign up for our weekly newsletter.

NACTO’s 2023 Shared Micromobility Report Highlights Need for Partnerships and Public Investment

The Better Bike Share Partnership, a collaboration between PeopleForBikes, the City of Philadelphia, and the National Association of City Transportation Officials (NACTO), is proud to announce its second cohort of Living Labs focused on creating replicable programs for improving shared micromobility in BIPOC and low-income communities.

A strategy launched in 2020, BBSP Living Labs are testing grounds for innovative solutions. The program helps fulfill the partnership's mission of identifying barriers to bike share and developing strategies to address those barriers. The Living Lab approach provides time, flexibility, and gives grantees the opportunity to create lasting change, specifically to make their micromobility systems more equitable by increasing access to and use of bike share. 

Learn about our previous Living Labs and their achievements.

The new cohort includes bike share systems housed in and operated by a variety of organizations and companies. They operate in mid to large-sized cities and are diverse in their system size.

City of Tucson, Arizona — Tugo Bike Share

Los Angeles County Metropolitan Transportation Authority — Metro Bike Share

City of Philadelphia — Indego Bike Share

BBSP received 30 letters of interest from partnerships of cities, bike share operators, and community-based organizations looking to pilot, expand, replicate, or scale strategies and tactics to break down barriers to bike share in historically marginalized communities. 

Over the course of two and a half years, BBSP is committed to disbursing $200,000 to each Living Lab, covering costs associated with programming as well as technical support, scholarships, and travel stipends for relevant conferences. Grantees will also convene virtually every month to share learnings and build camaraderie as a cohort. Check back often as we showcase the work of each Living Lab.

Read the full press release below to learn more about each project.

Better Bike Share Partnership Announces Second Cohort of Living Lab Partners Focused on Equity

The Better Bike Share Partnership (BBSP), funded by The JPB Foundation to build equitable and replicable shared micromobility systems, is pleased to announce the selection of its second cohort of Living Labs. A collaborative between PeopleForBikes, the City of Philadelphia, and the National Association of City Transportation Officials (NACTO), BBSP will provide four organizations with funding, support, and additional resources to develop best practices for creating access to shared micromobility and increase use of shared micromobility in historically marginalized communities. 

Each Living Lab identified barriers to bike and scooter share for BIPOC and those living on limited incomes in their cities. The organizations will spend the next two years working with local partners and community members to address these barriers.

“As a Living Lab, each grantee will have the time and flexibility to test strategies and implement new ideas so that BIPOC and lower-income communities can more easily access and use their bike share systems,” said  Tangier Barnes Wright, deputy director of shared micromobility at PeopleForBikes. “They will be part of a cohort of organizations advancing equity in shared micromobility and we look forward to learning from their work.”

Building on the work of Philadelphia — the first BBSP Living Lab city — the 2024 cohort will grow partnerships, lead with community engagement, expand already successful work, and test and refine strategies to bring bike share and historically marginalized populations together.

Here are the 2024-2026 Living Lab projects:


Through a community-led planning effort, Tugo Bike Share will collaborate with community-based organizations to determine how to reinvest resources to serve the south and west sides of Tucson more equitably. Through more equitable station siting and in-person engagement, Tugo will assess utilization rates in previously underserved areas and engage with community organizations and residents to better understand barriers to access and bike share adoption. The group will also work with partners and underserved communities to create a process that incorporates feedback, represents community needs, and builds capacity to better support and advocate for future bike share system expansion or electrification.


Equitable Outreach and Engagement in Pittsburgh

Pittsburgh’s bike share system, POGOH, will work with community partners to develop a local engagement plan to address low ridership and awareness in the Homewood neighborhood. POGOH will address barriers to biking and mobility by building connections with Homewood students and families through a youth ambassador program, community rides, learn to ride courses, and programming with Safe Routes to School. By hiring neighborhood outreach associates to engage residents in bike share expansion, POGOH will create lasting opportunities for Homewood residents of all ages and skill levels to engage in biking and bike share. POGOH’s Living Lab work will take place alongside planned system expansion over the next two years.

Community-Led Coalition for Equitable In-Fill and Expansion of

This coalition of community partners will promote local involvement and trust in bike share for communities that, for the first time, will be directly served by Metro Bike Share. Through partnerships with community-based organizations, Metro Bike Share will implement educational programming and expand outreach efforts to create a process for sustained engagement, fostering community ownership in bike share initiatives. The project scope includes pre-station siting community engagement in central and westside Los Angeles as well as service area gaps. The Living Lab work will help ensure Metro’s planned bike share expansion is achieved while centering community members and equity.  

The City of Philadelphia, in collaboration with Bicycle Transit Systems and the Bicycle Coalition of Greater Philadelphia, remains steadfast in its commitment to the equitable growth of the Indego bike share program. As Indego expands, it will use community input to continue refining its engagement initiatives which currently include the Indego Community Advisory Council, local mini-grants, Wheels to Work, Indego Community Ambassadors, and bike safety education and encouragement programs. Indego’s goal is to ensure communities within their service area can access the benefits of bike share and that community members’ voices are heard.

Meet the Better Bike Share Partnership's New Living Lab Grantees

While prioritizing sustainability at conferences is not a new concept, including bike share in conference sustainability efforts is certainly less common. Thanks to our generous 2024 Bicycle Leadership Conference (BLC) sustainability sponsors Revelyst and Ortlieb, as well as Tugo Bike Share in Tucson, Arizona, PeopleForBikes is helping expand access to active transportation opportunities by providing 500 annual bike share passes to Tucson residents who qualify for Tugo’s equity pass program, TugoForAll.


The Bicycle Leadership Conference is the bike industry’s annual event where top leaders and decision makers come together to chart the course of the bike business. The event features a perfect blend of inspiration, education, and action, allowing for peer-to-peer conversations aimed at moving our industry forward. 

Tugo Bike Share is the City of Tucson’s bike share system. A docked system with more than 300 bikes, Tugo provides a sustainable option for getting around the city. The system contributes to making Tucson a thriving and accessible place for residents and visitors alike.


This year’s BLC sponsors understand the connection between sustainability and biking and their generous support is making it possible for Tugo to increase the number of BIPOC and low-income Tucsonans who can get to where they need to go without a car.

"The City of Tucson is excited and grateful to have PeopleForBikes supporting shared micromobility in Tucson. By providing this funding, the city will put more Tugo For All annual bike share passes into the hands of those who rely on low-or-no-cost mobility options to access their everyday destinations. Eliminating that initial cost barrier is a key step to ensure our bike share system can be embraced by more Tucsonans," said Ben Elias at the City of Tucson Department of Transportation and Mobility.


Better biking means accessible biking. Bike share systems across the country are leading the way creating access to bicycling by attracting, including, and serving people from diverse backgrounds. Systems like Tugo are building community engagement processes and systems that serve everyone, as well as advancing equity and sustainability through programs that make bike share nearly free for those who qualify. 

PeopleForBikes is grateful for the generosity of Revelyst and Ortlieb, our new partnership with Tugo, and the opportunity to promote sustainability at our conferences in a new and meaningful way.

This past September, as I biked the streets of Lyon, France, I was struck by the signs and signals catering to cyclists. From the small, dedicated bike traffic lights alternating between red and green to a sign indicating that bikes could turn right on a red or even go straight at an intersection, the roads were easy to navigate, even for a foreigner. This dedication to the bicycle has paid off: Yet another sign broadcasts the fact that more than 28 million bike trips have been made so far this year.

My time in Lyon was reminiscent of similar experiences I’ve had in well-known cycling cities such as Copenhagen, Amsterdam, Utrecht, and Antwerp. The city, situated close to the Swiss border and home to just over half a million people, ranks high in PeopleForBikes’ City Ratings with a score of 81 for 2023. A high score (anything from 80-100) indicates that most common destinations are accessible by safe, comfortable bike routes that serve people of all ages and abilities. 

It’s one thing to see a network map and read about what makes a city great for bicycling, and quite another to experience it firsthand. 

In Lyon, there’s an abundance of protected bike lanes — separated both from cars and pedestrians — that can accommodate two-way traffic. Greater Métropole de Lyon, which is comprised of 59 municipalities, currently has 1,200 km (745 miles) of cycling facilities, of which 450 km (279 miles) are separated from traffic. Included in that mix is the impressive 1.75 km (1 mile) Crois Rousse multi-modal tunnel built in 2009, which includes a dedicated lane for buses, a sidewalk for pedestrians, and a 3-meter wide bi-directional bike lane, with barriers separating all three.


All of this from humble beginnings, considering that for most of the 20th century, Lyon was a car-centric city. In the 1970s, the first of the city’s bike infrastructure went in, advancing at no more than a trickle until the early aughts, when progress began to noticeably ramp up. By 2005, Lyon launched its bike share system, Velo’v, and began building more bike infrastructure for people to safely use it. Lyon also curbed driving by instituting low-emissions zones, which restrict vehicles according to the city’s air pollution levels, since 2016.

Today, Lyon’s bike lane network continues to grow, thanks in large part to an ambitious $290 million program known as Les Voies Lyonnaises (“The Lyon Routes”), which on completion will consist of 12 bike roads spanning 250 km (155 miles). The overarching goal of this network is to connect Lyon’s downtown core with its satellite, suburban communities to the north, south, east, and west, making it safer and more convenient for both commuters and leisure travelers from outlying areas to get into the city safely by bike. 

As shared by Arthur Bajula, the cycle and pedestrian planning officer for Métropole de Lyon, the city currently has roughly six miles of the new Lyon Routes network built. “We plan to have a third of the project — 90 km or 55 miles — completed or under construction by the summer of 2024,” says Bajula, noting that the network also plays a role in the city’s ongoing efforts to reduce air pollution. “The idea is to strengthen alternative mobility options such as cycling… and to promote cleaner vehicles within low emission zones.”

These numbers point to something of a hockey stick model, with a slow beginning which then ramps up. This echoes the trajectory of the Green Party, which came to power in Lyon in 2020 and has dedicated much of its early years to laying the groundwork for substantial climate work. This includes goals such as reducing C02 emissions by 40%, creating thousands of new ‘green jobs,’ and securing Lyon’s place among the world’s top bike cities. 

Unsurprisingly, part of the delay can also be attributed to a handful of car-centric mayors from other Métropole de Lyon municipalities who have sought to slow down the city’s two-wheel transition.

“There’s a lot of political opposition by certain mayors who are not green,” says Pamela Vennin, project manager with Lyon’s International Relations Department, explaining that the mentality is that citizens need cars to maintain their lifestyles and rights to privacy. “They don't want the cars to have problems.”

Still, in the face of vocal opposition, the Green Party has continued to push ahead, choosing to take space from cars by instituting “road diets” — slashing four or six-lane roads with parking on each side of the street to one or two lanes, with no parking, a bike lane, and wider sidewalks. 

“Some citizens have been pushing back,” says Vennin. “But it's the political will to tackle global warming, starting with mobility.”

Despite some pushback, all signs point to the Lyonnais embracing bicycling. Within the highest traffic areas of the downtown core, protected bike lanes are commonplace. So much so that you need to make a mental note when walking about to always look both ways for bikes when crossing the street. Even in outlying areas where traffic is lighter and there’s less of a need for protected bike lanes, painted lanes with sharrows on shared streets are the norm.

Last year, 72 bike counters tallied more than 42 million trips in Lyon, reflecting the fact that over the past decade biking trips have grown by 10-15% annually. Since COVID, the pace has picked up with 15-20% year-over-year growth. Overall, bicycling has increased by an incredible 370% since 2013. 

With so many cyclists, the city is also working to actively expand its bike parking infrastructure. In 2020, Lyon had 15,000 bike racks and according to Bajulaz, the goal is to quadruple the number of bike racks to 60,000 by 2026. For secure parking, such as bike garages, the goal is to increase the number of spaces tenfold, from 1,500 in 2020 to 15,000 by 2026.

In addition to the expanding network of bike lanes and places to park, other initiatives have helped pave the way for more widespread bike adoption. For instance, the Velo’v bike share program has been a tremendous success, with 422 stations serving 22 of Greater Lyon’s municipalities and more than 10 million rentals in 2022. In my time there, stations were prevalent and obviously well-used by both tourists and locals alike.  Shared micromobility becomes even more critical when you consider that one in three residents doesn’t even own a car — a statistic underscored by the fact many locals use Velo’v for commuting. 

Lyon is also making an effort to remove financial barriers to mode shift through its bike purchasing program, whereby any city resident is eligible for a grant of up to 1,000 Euro (about $1,053) towards purchasing an e-bike, a cargo bike, a folding bike, or an adaptive bike. The city also loans some 10,000 bikes, many of them reconditioned, to students or young adults seeking jobs between the ages of 18 and 25 through its Free Velo’v program. Most unique perhaps, is Lyon’s Les Auteliers de l’Audace, a bicycle repair training and resale program that recruits residents without a job as a way to help them reintegrate into society. 	

City officials are also working to make it easier for residents to take their bikes on public transit. “It is now possible to bring your bicycle on trams outside of peak hours,” says Bajulaz, adding that bikes are also allowed on the metro, funiculars, and trains. “We are also experimenting with bringing bikes on certain buses.”

Lyon’s civic leaders remain cognizant of everyday challenges that intersect with the city’s biking experience, ranging from getting more residents on board and comfortable with biking to discouraging drivers from parking or driving on road space dedicated to bikes. Or, as I experienced firsthand during my tour, the prevalence of bikers riding too fast or aggressively, which impacts the safety of both pedestrians and other cyclists. 

Still, compared to most North American cities, Lyon is an exemplary place for bicycling. With a solid network already in place and a population that’s already attained critical mass, the city’s key players are thinking bigger. The planner Bajulaz continues to draw inspiration from other top cities while Lyon Mayor Grégory Doucet is aiming for a city that is “100% walking and cycling.”

The other challenge and opportunity is that, with just three years left in their term, the city’s ruling Green Party feels a sense of urgency to get as much biking infrastructure built as possible before the next election. The concern is that if they don’t win, opposition parties will be less willing to continue advancing the substantial cycling work already underway, or, possibly, to begin prioritizing drivers. 

For now, that outcome is hard to imagine. Biking through Lyon’s streets, some of which have been around since Roman times, one feels as if they’ve landed on the right side of history. Everywhere you turn, there are people on bikes as well as clusters of bikes parked adjacent to where residents work and play. Increasingly, there are streets with few, if any, cars.

Mark Douglas Wessel is an urban journalist and communications consultant whose writing focuses on what we can do to create a more sustainable, more liveable world. For more of his work, go to: www.markdouglaswessel.com

What It’s Like To Ride in a Top-Rated Bike City

Topics

Bike Share

PeopleForBikes at Work on Bike Share

News

Advancing Resilience and Access to Biking in Tucson

Reflections on Shared Micromobility and the Road Ahead

NACTO’s 2023 Shared Micromobility Report Highlights Need for Partnerships and Public Investment

Meet the Better Bike Share Partnership's New Living Lab Grantees

Bike Share Gets a Boost in Tucson

What It’s Like To Ride in a Top-Rated Bike City