Legal, Legislative + Safety

Focus: The Legal, Legislative and Safety subcommittee advances, supports, fights and monitors legislation that that can help or hurt bike sales and ridership in the areas of funding for multimodal transportation and infrastructure improvements, bike safety, product compliance, sustainability, manufacturing innovation including B2V, sustainability initiatives and public lands. This group also manages the development and improvement of the Owner’s Manual, manages BikesPAC strategy and coordinates industry responses to trade and tariff developments.

Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. They should come from a bicycle or bicycle parts/accessories supplier and, if possible, bring a network of connections that can help rally efforts and gain further insight into policy issues at the grassroots level. Industry lawyers are strongly encouraged (and asked!) to join. We also seek people with experience working on legal, legislative and safety issues within their company or in a former position.

Eligibility: Organization is a member in good standing, can commit to a two-year term and meet approximately ten times per year (mostly by conference call). Members are encouraged to attend and participate in all meetings and complete action items as determined by the subcommittee. Subcommittee members are often asked for rapid response to urgent issues and provide insight or network connections when appropriate.

Chair: Bob Margevicius, Specialized. Click here for full member list.

For more information on the Legal, Legislative and Safety subcommittee, please reach out to the PeopleForBikes staff point, Noa Banayan (noa@peopleforbikes.org).

Electric Bicycle

Focus: The Electric Bicycle subcommittee advances e-bike policies within local, state and federal governments through adoption of our model three-class legislation and create better places to ride e-bikes. Our intent is to expand access to safe places to ride, while providing accurate and updated regulatory information to riders, retailers, industry and the various managing agencies through research, local intervention and resource development.

Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. They should come from a company manufacturing e-bikes or e-bike systems for sale in the United States and have have an interest in e-bike policies and advancing e-bike ridership and sales.

Eligibility: Organization is a member in good standing, can commit to a two-year term, attend (or assign a delegate to attend) 2-3 e-bike subcommittee meetings per year (often in person), participate in the annual E-bike Summit, review and discuss proposed actions by the subcommittee, contribute to the subcommittee’s agenda development process by bringing issues of concern forward and have a willingness to advance e-bike policy work on local and state issues (particularly in your business’ home jurisdictions).

Co-Chairs: Larry Pizzi, Alta Cycling Group, LLC + Claudia Wasko, Bosch eBike Systems. Click here for full member list.

For more information on the Electric Bicycle subcommittee, please reach out to the PeopleForBikes staff point, Ash Lovell (Ash@peopleforbikes.org).

Research + Statistics

Focus: The Research and Statistics subcommittee is devoted to growing the bicycle industry through insightful, actionable research. The subcommittee reviews the current NPD retail (sell-through) data set on a monthly basis with in-depth meetings twice per year to identify and answer the bicycle industry’s most pressing questions. The Research and Statistics subcommittee aggregates and synthesizes insights from a variety of sources including:

• Wholesale data that reflects bikes sold by the industry’s 18 largest suppliers in to the Independent Bicycle Dealer channel. This data is provided to NPD who compiles it into tables for review.
• Retail sell-through data that tracks products sold by retailers, both brick and mortar and online, to consumers across all channels in the bicycle industry – independent bike dealers, mass market retailers, sporting goods specialty stores and online retailers. This data is provided by NPD.
• Publicly available data sources such as the U.S. Census and bicycle imports.
• Consumer and retail research conducted by PeopleForBikes.
• Research conducted by a variety of other organizations including non-profits, academic institutions and private research firms.

Based on all of the above, the Research and Statistics subcommittee provides the market intelligence members need to build a strong and growing bicycle industry. Members of the Coalition have exclusive access to products such as:

• Monthly reports of wholesale trends available only to participating suppliers.
• Monthly reports of retail sales by product category and subcategory (units, dollars, average selling price) with an overview by Dirk Sorenson of NPD.
• Reports on industry issues that combine insights from a variety of research sources.
• Webinars on industry issues hosted by experts from the bike and other industries.

Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. They should have background or interest in data and/or research.

Eligibility: Organization is a member in good standing, can commit to a two-year term, able to meet monthly on the phone to discuss NPD data, meet twice per year in person and digitally participate in research efforts on an ad-hoc basis throughout the year.

Co-Chairs: Joe Wheadon, Outdoor Products, Bell/Giro + Andrew Kempe, Shimano. Click here for full member list.

For more information on the Research and Statistics subcommittee, please reach out to the PeopleForBikes staff point, Patrick Hogan (Patrick@PeopleForBikes.org).

Membership, Events, Education + Marketing

Focus: The Membership, Events, Education and Marketing subcommittee ensures that the PeopleForBikes Coalition has a robust, diverse and engaged association membership that provides opportunities for the industry to learn, network and grow. This committee reaches out to non-members to encourage them to join and improves member benefits. Members will help shape several programs, including PeopleForBikes Coalition membership, the Bicycle Leadership Conference, Ride Spot, DRAFT events, PlacesForBikes educational events, Congressional Bike Fest, D.C.-based Bicycle Infrastructure Coalition and Executive Fly-Ins.

Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. Experienced in sales, education, events, marketing or media. Able to apply career experience to improve the broader industry. Knowledgeable about sales channels and how to implement campaigns that maximize engagement and revenue. Up-to-date on consumer marketing, wholesale and direct sales techniques in other markets or internationally.

Eligibility: Organization is a member in good standing, can commit to a two-year term and able to meet four times a year (at least once in person). Consider joining project committees such as helping shape the Bicycle Leadership Conference.

Chair: Milay Galvez, Bike Coop. Click here for full member list.

For more information on the Membership, Events, Education and Marketing subcommittee, please reach out to the PeopleForBikes staff points, Jose Maldonado (jose@peopleforbikes.org) and Jordan Trout (jordan@peopleforbikes.org).

Diversity, Equity and Inclusion

Focus: The Diversity, Equity and Inclusion Industry Subcommittee works on the following goals: 

• Provide space for industry leaders to learn, listen and take action to make their companies and the industry more diverse, equitable and inclusive
• Facilitate peer learning & exchange on successes and challenges of internal company DEI goals, policies and metrics
• Identify ways for the industry to work collectively to get more people on bikes and build safe and comfortable places for people to ride

Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. Experience in diversity, equity and inclusion or desire to create a more inclusive bike industry for all.

Eligibility: Organization is a member in good standing, can commit to a two-year term and able to attend our meetings every six weeks for 90 minutes. 

Click here for the full member list.

For more information on the Diversity, Equity and Inclusion subcommittee, please reach out to the PeopleForBikes staff point, Ravi Rajcoomar (ravi@peopleforbikes.org).

Sustainability Working Group

Focus: The Sustainability Working Group advances tactical initiatives to achieve environmental, health and corporate sustainability goals of the bike industry and its partners.

Desired member qualifications: Participants should be able to put competition aside and work for the greater good of the industry. Experience in sustainability or desire to move sustainability forward for your business.

Eligibility: Organization is a member in good standing. This working group is divided into four tracks (Chemicals, Supply Chain+ Social Responsibility, Climate, and Packaging + End of Life). These individual tracks meet once monthly but come together quarterly to share their work with the entire Sustainability Working Group.

Co-Chairs: Troy Jones, Specialized + Greg Gausewitz, REI Co-op. Click here for the full member list.

For more information on the Sustainability Working Group, please reach out to the PeopleForBikes staff point, JJ Trout (jj@peopleforbikes.org)