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The San Francisco Bicycle Coalition is partnering with contacts at City Hall, in city agencies, and among business leaders to build the case for how bicycling will benefit the many businesses in San Francisco. Engaging at both the grassroots level with businesses located on proposed green lane corridors, and the grasstops level with influential business leaders, this effort will reach a key constituency that will ultimately affect decision makers and the general public as well. SFBC will work with REI to spread the word about green lanes and involve them in outreach events and initiatives.